For Griffith's R U OK community ambassador Karen Snaidero - everyone's moment will be different but what matters is honesty.

Like everything this year, R U OK Day will be different in Griffith thanks to COVID-19 but there's no more important time to ask someone if they're OK.

"It could be a conversation between two blokes watching their kids play footy," Mrs Snaidero said

For Mrs Snaidero and her friend and Griffith Local Heath Advisory Committee member Saideh Barlow - the R U OK moment is over coffee and food.

"Food and coffee is always surrounded by love and comfort," Mrs Snaidero said.

"What comes out of it is friendship, encouragement and support."

Each person's moment will be different and it could be on the school playground, over a pint with a mate, a chat between an agronomist and a farmer or bumping into someone in the street.

"It doesn't have to be a formal event, but it does have to be authentic and it has to be timely," Mrs Snaidero said.

Mrs Barlow said those moments can also be a phone call or text message to check in on a friend or family member.

"The key is to learn to listen to hear because it might something someone doesn't say," Mrs Barlow said.

Mrs Snaidero is laying down the challenge for Griffith residents to share their own R U OK moment in the community conversation challenge.

The campaign has three hashtags to use across social media including #RUOKGriffith2020, #stayconnected and #moretosay.

There's also prizes up for grabs including a free month of membership at F45 Training Griffith, two $200 cash vouchers from McDonald's Griffith and two $200 dinner vouchers from Il Corso.

Asking the question gives people a chance to mention that help is available.

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R U OK CEO Katherine Newton said the charity had a range of free resources available to help make conversations after asking someone if they were OK easier.

"Our latest evaluation measures show that most people feel confident they know how to have a conversation with someone who might be struggling with life but 31 per cent of Australians lack confidence or are unsure how to have a conversation with someone who is not OK," Ms Newton said.

"We want to help them learn what to say after R U OK? because a conversation could change someone's life.

"Our free resources include a conversation guide to help people learn what to say after 'are you OK?' and help break down any fears or concerns someone might be feeling when approaching a meaningful conversation with a family member, friend or colleague who might be doing it tough.

"You don't have to be an expert to keep the conversation going and if you familiarise yourself with what to say after hearing 'No, I'm not OK' you can show genuine intent and genuinely help someone access appropriate support long before they're in crisis," Ms Newton said.

People looking for help can contact the Murrumbidgee mental health Accessline on 1800 800 944, BeyondBlue on 1300 224 636, headspace Griffith on 6962 3277 and Griffith Suicide Prevention and Support Group on 1300 133 911.

R U OK Day is on September 10.