The strong upturn in tourists visiting Griffith continued over summer, with more Australians than ever making trips out to the MIA.
Visit Griffith's quarterly tourism report for December to February suggests at least 4100 people visited the region across the warmer months, injecting $1.96 million into the local economy.
Up to 80 per cent of the visitors were from other parts of NSW and 82 per cent were visiting for the very first time.
Tourism manager Mirella Guidolin said this is a continuation of the coronavirus-driven surge in regional tourism which has been experienced over the past year.
"In January alone we saw a 54 per cent increase in visitors compared to the same time last year," Mrs Guidolin said.
"Almost all of these visitors originated from NSW postcodes, primarily Sydney and surrounds."
"This further confirms what we were seeing back in Spring time, that COVID has forced travellers, particularly from the inner circles of Sydney that wouldn't normally venture out here, to come and experience the true essence of our wonderful city of Griffith and region."
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Mrs Guidolin said a big focus for Griffith's tourism sector currently is creating "bookable experiences" which encourage visitors to stay for up to three or four nights.
"These experiences keep our visitors here longer and in turn injects millions of dollars into our local community annually," she said.
In February, Griffith City Council officially adopted a new tourism plan, detailing aims to provide better accommodation, refresh existing attractions and create tourism experiences unique to Griffith.
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