A campaign has been launched to help pubs and clubs throughout the region keep serving cold pints after the coronavirus pandemic comes to an end.
The Australian Hotels Association has linked up with Carlton and United Breweries to launch the For the Love of Your Local campaign as they seek to keep venues financially viable despite having to shut up shop as a result of the pandemic.
Under the campaign, people are encouraged to purchase a pint of beer online at the venue of their choice - picking up the drink when the venue resumes normal trading operations in the form of a voucher which is emailed to them after purchase.
The cash from the order will go immediately to the venue and Carlton and United Breweries are also matching all orders - meaning if you order one pint, you'll receive a second for free once doors reopen - with the brewery planning to donate at least $1 million in kegs to venues across the country.
Coro Club general manager Roly Zappacosta said he thought the campaign was a good idea to remind patrons the club is still there and wanting to serve their local community, even in the face of the pandemic.
"We want to make sure our members know we are still here," Mr Zappacosta said.
"If people buy a couple now by the time we reopen they'll be able to enjoy it along with a few renovations and additions we have done.
"We're hoping members get behind it and help us in this hard time if they can ... we all know people who have lost their jobs [due to the pandemic]."
Mr Zappacosta said the club had been hit by the economic impact of the virus, with a 90 per cent reduction in casual staff and even with the club applying for the JobKeeper program, some staff were not able to meet the criteria for funding.
However, the campaign has already seen some strong backing from community members, according to Mr Zappacosta and he said it was very pleasing to see the support the club had shown in previous years through sponsoring sporting teams and groups be returned during the club's time of need.
"One local soccer club has purchased one for everyone on their team," Mr Zappacosta said.
"It's good to see that support turning back to the club."
The Coro Club is one of a number of venues across the region which have taken up the campaign - with the Griffith Golf Club, the Yenda Diggers Club, Coleambally's Brolga Motel and the Wade Hotel and Leeton Hotel in Leeton also joining the campaign.
Carlton and United Breweries CEO Peter Filipovic said the campaign is a "win-win" for lovers of beer and their local venue.
"Some venues are facing the prospect of never opening their doors again if they don't get cash flow," Mr Filipovic said.
"It is an unprecedented challenge - not even during the world wars or the Depression did the pubs close.
"If you love your local, or just want to help save the great Aussie tradition of going to the pub, buy a pint of beer in their hour of need."
Australian Hotels Association CEO Stephen Ferguson said the program provides a much-needed lifeline for many venue operators who have been left reeling due to the economic effects of COVID-19.
"For communities, it's not just the loss of the local watering hole," Mr Ferguson said.
"Local pubs and clubs buy, hire and spend locally. Local charities depend on local pubs and clubs for sponsorship and fundraising.
"There's a whole supply chain from farmers to drivers who rely on a thriving hotel industry."
Mr Ferguson called on community members to "dig deep and support their local" by buying a pint at a time when it is needed the most.
"And don't just buy one - buy another one for a mate or relative you want to invite down to your local when it reopens and catch-up about the last few months over a couple of cold pints," Mr Ferguson said.