For Expatriates Auto Club president Stephen Brown, the Holden brand has been a significant part of his life since first getting behind the wheel.

However, with parent company General Motors opting to eliminate the brand by 2021 due to it no longer being competitive in the current market, the decision has left long-time owners reminiscing on the fond memories created with their vehicles.

Mr Brown and his wife Sharon own four Holdens - with plans to bring in a fifth - and he said it was a "dead-set shame" to lose an iconic Australian brand.

"I don't know if they've realised how big a cut down this nation it's going to be," Mr Brown said.

"It was like a religion - you were either catholic or non catholic - and it's either Holden or Ford.

"The racing game is going to change now, Bathurst is going to be Ford versus Ford really... the younger generation are going to miss out on the Ford/Holden era."

One particular Holden Mr Brown holds a fondness for is his 1976 4.2 Litre 4 Speed LX Torana - a promotional design of which only two exist in Australia.

The car was originally owned by his neighbours before it was purchased by his brother - who died at the age of 19 in 1982 - with possession of the car going to Mr Brown's father.

Mr Brown took over ownership of the vehicle four years ago and has taken the vehicle to Torana shows, where former Holden Motorsport manager Joe Felice identified the car as a rare design.

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Mrs Brown said the demise of the brand was "a little bit sad for our car industry" and a sign that modern changes to the brand failed to truly connect with the current market.

"The Holden name - particularly the Commodore - through the 70s and 80s, that was the only car to buy," Mrs Brown said.

"You look at old photos of Aussie towns or anything like that and nearly every car was Holden, Ford - all Australian - so we've lost that which is a bit sad in these times.

"They tried to keep the Holden name and the Commodore name with a car that everyone knew wasn't truly associated with Holden... if they called it something else I think other than Commodore they might have sold."

Mrs Brown said there are plans to help memorialise the brand at the next Coffee and Cars event run by the Expatriates Auto Club on April 26 by gathering as many Holden owners as possible to go over the fond memories and experiences they have had with the brand.

"It will only live on now through the car clubs and enthusiasts," Mrs Brown said.