Griffith's tourism team have been working on a strategic plan to increase tourism to our city, and have already seen some "awesome" results.
The next step is the release of the 'Invest in Griffith Prospectus', a tool which the Economic Development team say will promote Griffith as a place to buy into and develop.
Director for Economic Sustainable and Organisational Development Shireen Donaldson says this prospectus is being distributed to investors around Australia.
"The prospectus was developed and designed by Council staff using Census data (for those) interested in establishing a business in Griffith.
This could be anything from a new investment project, a business wanting to start a franchise or a business owner selling their business."
Attracting business is just one more step taken in a strategic plan to promote all of Griffith. It adds to the projects designed to attract employees like Griffith Now Hiring, as well as bring tourists to the city.
With baselines, targets and measurable results, the team tell Griffith Now Hiring Website had 15,703 views in the last financial year and gains 30 new followers a week on the social media indicating a steady level of interest.
Council has also partnered with Country Change, a Regional Development Australia Riverina initiative aiming to "build a future workforce and reinvigorate local communities".
Tourism Research Australia calculated there were 322,000 visitors to Griffith who injected an estimated combined $86 million into the local economy in 2017, and the team can see increases on the horizon with the myriad of festivals underway.
Not only festivals, but important events add to Griffith's profile.
"The recent Junior Athletics Carnival held injected over $400,000 into our economy," Mrs Donaldson said.
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