Daisies tend to reach maturity in three to five years, however in an ideal environment, they can flourish in as few as two years. Nobody told Kiara Rand about this, as her business "Wild Daisy Clothing" now has a storefront on Banna Avenue after only starting last year.
The business primarily provides women's clothing from across Australia, along with skincare and some home-made jewelry from nearby partners. The storefront opened on May 12, just a year after an initial launch online.
Mrs Rand attributes part of the success into business to the pandemic and the measures that had to be put in as a result.
"I think with everyone working from home, that helped ... I always wanted to do it!" Mrs Rand said.
Now that the store is operating a physical location, she's brought on an employee in Jenna Richards, and has been speaking with other businesses for advice and help to ensure they bloom in the new space.
Mrs Rand expanded into a storefront after frequent requests from customers who wanted to be able to try clothes on before purchasing. This isn't the only expansion she's got lined up, either.
"We are starting to expand into kids, and down the road, we'll do men's clothes but that'll be a whole rebrand and a name change," Mrs Rand said.
The store prides itself on sourcing it's supply of clothing locally, with over 40 suppliers from around Australia. Mrs Rand emphasised her hope to be helping smaller labels rather than larger chains.
Right now though, the store is focusing on finding it's roots after a busy few days, and figuring out the plan going forward. They're also not leaving behind their online presence, shifting to taking orders online and then offering pick-up at the physical location.
"We're just playing it by ear especially figuring out opening hours, but we'll always be open between 10 and 4," Mrs Rand said.
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