These days there's so many things which want a slice of our attention, is it any wonder that politicians focus on slogans and 'cutting through' to deliver a 'message'.
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The state's Deputy Premier John Barilaro had no such worries on Tuesday when he held the attention of Griffith Business Chamber members during a breakfast forum at the Southside Leagues Club.
Mr Barilaro made all the right noises, he talked up raising the payroll tax threshold to $1 million and addressing a shortage of skilled Australian workers.
Unlike some political leaders he didn't avoid answering tough questions on water.
There was also a rendition of this government's greatest hits - providing more money to our base hospital and investing in more staff for the health system.
While he didn't rule out pausing or continuing the Basin Plan - those hoping something different might happen could take some heart from the fact he called for the mass fish death in the Menindee to be seen as a "catalyst".
There was also talk about extra water storage, not just in dams, but pipelines and raising dam walls with money from the Snowy Hydro Scheme.
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It was all very reassuring but we think the Deputy Premier has probably one of the hardest jobs getting around at the moment.
Firstly, he's still got to get the rest of the state cabinet which includes Liberals around the ideas he's talked up.
Secondly, he's got to guide a handful of candidates and MPs to an election victory on March 23 and while not impossible it looks like a Herculean task.
Not only has the Nationals brand copped a flogging since the Shooters' Party claimed Orange, it's got scars and stitches from Barnaby Joyce's and Andrew Broad's antics - and like the water levels in the Menindee Lakes, trust in the Nationals has been drained.
The Area News asked Mr Barilaro if trust was a worry and he said people could differentiate between state and federal politics.
"What they'll judge us on is the local member, not the party," Mr Barilaro said.
Not shying away, the Deputy Premier acknowledged it would be a "tough fight" but said if voters felt the government had delivered on its commitments, they would earn the support of voters.
Mr Barilaro might also hope that voters judge him and his colleagues on his leadership over the last two years rather than the leadership of his predecessors.