Local agriculturalists turning to food and wine tourism will be at the forefront of plans to help to grow interstate and international tourism in NSW and to the Griffith region following the launch of the NSW government’s first ever state wide Food and Wine Tourism Strategy And Action Plan at the Piccolo farm on Friday.
Minister for Tourism Adam Marshall said “ We want our food and wine industry to provide exceptional experiences for tourists because that is exactly what tourists in our key international markets are looking for.”
Tourists are “looking for a genuine experience outside of the capital cities that give them the true Australian authentic experience but they don’t want to compromise on their expectations for high quality food, wine and accommodation experiences,” Mr Marshall said.
Piccolo farm owner Peter Piccolo said “for 100 years we have been the best at production we have produced the best wine and food that this world has known has come out of this area.
“Our parents had been so hard at working to produce we forgot up until a decade ago to tell any one…Basically the plan is to be able (to get producers) to show case what we do and then educate (the tourists) with wine tastings and farm tours,” Mr Piccolo said.
“All the wine that comes out of the Barossa, and Hunter, most of that juice comes out of here, oranges come from Griffith, vino comes from Griffith, we have the finest cod in the world.
“Our challenge is getting (interstate tourists) off the highway, whats happened for 100 years is that the tourists have gone from the Melbourne to Brisbane but they’ve been 75 miles away because they go through Ardlethan or they go from Sydney to Adelaide through Darlington Point.”
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