Griffith is home to some of the largest and most successful wineries in Australia, but the established industry will be snubbed during an international showcase wine tour this month.
Producers will show off their showcased products to journalists, wine buyers and industry heads from Asia and North America.
The federal government says April is proving to be one of the busiest months ever for immersive wine tours, thanks to its $50 million Export and Regional Wine Support Package.
Wine Australia will be hosting more than 30 international wine professionals this month to gain first-hand experience of the unique regions that help make Australian wine so special.
President of Riverina Winemakers Association Andrew Calabria welcomes the initiative but feels it is a missed opportunity for our region.
“We are an important part of the Australian wine making fabric and we are continuously being over shadowed by other regions,” Mr Calabria said.
“And we know that the Riverina is not the luxury weekend get away location, but we are definitely leading the way in wine making invitation.”
Mr Calabria believes such missing such initiatives is detrimental to the growth of the area.
“The likes of Dee Vine Estate, one of the regions newest establishments, is the fastest growing wineries and exporters in Australia,” Mr Calabria said.
“And I haven’t seen growth like this since Casella’s Family Wines. The region is no longer just a cast wine producer.”