The Articulate Pear has been named as a finalist in the Australian Marketing Institute’s 2017 Awards for Marketing Excellence.
The Articulate Pear’s promotion of the Taste Riverina Festival has earned the agency a place amongst Australia’s top marketing teams.
The AMI Awards for Marketing Excellence recognise professional excellence in marketing practice, reflecting the valuable role marketing plays for businesses of all sizes around the country.
Director of the Articulate Pear Sonia Casanova is proud to be a finalist in the marketing awards.
“This result is a credit to the whole Articulate Pear team and further proof that there is innovative work being undertaken by businesses right across the Riverina,” said Ms Sonia Casanova.
The marketing campaign, undertaken on behalf of Thrive Riverina formerly known as Riverina Regional Tourism, was hugely successful, leading to increased visitors to the festival from outside the region.
“The Articulate Pear has experienced marketing and graphic design specialists on our team, so we handle our clients’ projects in-house from concept creation to completion.
“This makes a real difference to the end result because the whole team is 100% committed to the client,” said Ms Casanova.
Other finalists in their category are Ipswich City Council and Australia Zoo, both located in Queensland.
“We thank our client, Thrive Riverina, for the opportunity of working with them on this and other fabulous projects,” said Ms Casanova.
“We’re currently working on the promotion of the 2017 Taste Riverina festival, which is coming up in October.”
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