Brisbane tourism ad promotes Manly | VIDEO

The Queensland Tourism Minister Jann Stuckey has been asked to explain why a Brisbane advertising campaign seemingly promotes Sydney.

Pedestrian.TV was given the go-ahead to create short films for the Give me Brisbane Any Day campaign, which was developed by Tourism and Events Queensland.

The interviewees - good-looking young men and women - are asked what they love about their particular locale. ''Manly is fun … I love the people,'' one said.

''What is Newtown? A place to feel welcome … trendy.''

''Bondi is life … beach … bars … hipsters.''

''Surry Hills is epitome of Sydney style … a cultural hub … a way of life.''

Each clip ends with the Sydneysiders declaring their undying loyalty to the suburb they love and vowing never to leave.

A graphic then appears encouraging people to ''get out of the Sydney bubble'' adding ''give me Brisbane any day''.

Queensland opposition MP Jo-Ann Miller questioned why the Sunshine State was selling the Emerald City.

''How can you promote Brisbane by talking about Surry Hills or Bondi?'' she asked.

Ms Miller asked whether the films had been produced from the $285,000 TEQ had provided to Brisbane Marketing for the campaign.

Ms Stuckey, who had to be shown print-outs of the YouTube clips, followed the advice of an adviser who whispered she should ''take it on notice''.

''But from a very quick glance, it would look like we are marketing Brisbane (pictured) to Surry Hills and elsewhere,'' Ms Stuckey said.

''However, as I said we have taken this on notice and we will get back to you.''

Ms Stuckey was also unable to say whether money had been spent on market testing the campaign she had ''very much enjoyed launching''.

Ms Miller said it was Ms Stuckey's responsibility to ensure that products marketing the state did not inadvertently encourage visitors to go elsewhere.

''It's a blink and you'll miss Queensland in these ads, but you'll remember a great deal about Sydney and its attractions,'' she said.

Tourism and Events Queensland chief executive Leanne Coddington said the films were part of a campaign where Sydney identities were ''enticed'' to come to Brisbane.

''We are encouraging Sydneysiders to embrace their desire for a Queensland holiday and break the winter blues with the next instalment of this campaign,'' she said.


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