Same-sex marriage postal plebiscite doesn't pass the pub test

By Harold Mitchell
Updated August 17 2017 - 10:53pm, first published 10:49pm
Same-sex marriage postal plebiscite doesn't pass the pub test
Same-sex marriage postal plebiscite doesn't pass the pub test

Research has been at the centre of my life for 40 years. Polling has been important for many years in advertising and marketing, but unless you have intelligent creative people who are attuned to what people really want, it's mostly useless.

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