Ten increases share of advertising to highest level since 2012

By Lucy Battersby and Michael Lallo
Updated July 29 2016 - 12:28am, first published July 28 2016 - 8:44pm
The fourth season of The Bachelor started this week on Channel 10.  Photo: Supplied
The fourth season of The Bachelor started this week on Channel 10. Photo: Supplied
Sam Frost in The Bachelorette Photo: Supplied
Sam Frost in The Bachelorette Photo: Supplied

Channel Ten has increased its share of commercial television advertising revenue to 25.2 per cent, returning to a figure last seen in 2012 before disasters such as Being Lara Bingle and The Shire dragged down ratings and revenues.

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