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It was the Facebook equivalent of a trying-too-hard dad working out how to use WhatsApp and then declaring it "groovy."
The organisation leading the campaign against the Brexit and for Britain to remain inside the European Union released a cringe-worthy "#Votein" video in which it dropped the 'g' from everyday activities it believes millennials enjoy doing.
Set to thumping techno music, the ad proclaimed "Life's better in the EU" and listed the reasons as "workin, earnin, ravin, shoppin. makin, meetin, goin, livin, chattin, roamin.
A heated campaign is underway in Britain between the Leave and Remain opposing sides over the impending June 23 referendum.
The Remain camp believes younger people are overwhelmingly in support of staying in the EU, but there was not a lot of enthusiasm for the new advertisement.
@StrongerIn because young people love being patronised as idiots who can't spell (I say that as someone who is is voting remain)— tweetSP0RT (@tweetSP0RT) May 24, 2016
@StrongerIn insult young people with #Votin their latest youth campaign so #Brexit #VoteLeave pic.twitter.com/wl3x835Awq— Stronger Out (@StrongerOut) May 24, 2016
@StrongerIn as a young person, I'm now remain thanks to this montage which shows me that social media, holidays and jobs are given by the EU— ed (@edwardooooooo) May 24, 2016
Tory MP and Brexiter James Cleverly said the clip was so bad he thought his own side made it.
Clearly someone in their 50s came up with the #votin "youth" campaign. It's so bad I thought it was a parody by the #Brexit team.— James Cleverly (@JamesCleverly) May 24, 2016
Youth vote vital
In a sign of how crucial the youth vote is the Remain camp, Prime Minister David Cameron has been visiting universities to speak to students about the risks they face in the future if Britain leaves.
Britain has voluntary voting which is thought to favour the Leave camp whose supporters are highly energised, while in contrast, younger people favouring the status quo may not feel strongly enough to get out and vote.
Complicating matters, the highly popular Glastonbury music festival, which attracts 175, 000 revellers, is on at the same time as the poll and there will be no voting booth supplied as voters are required to vote where they are registered.
Mr Cameron was recently questioned about his decision to hold the referendum during the festival on one of his university visits.
He urged festival-goers to lodge a postal vote.
"I always like watching it from the safety of my television at home in front a warm fire," he said of the festival which is held in the middle of England's summer.'