"It all started when I happened to come across pretzel M&Ms online and I wondered why nobody was selling them," Ms Rose said.

"So I opened up my own business."

Selling lollies and specialised chocolates from a little pink basket, the young entrepreneur started off in June 2013, visiting markets in the Griffith region.

"My idea was to give people what they really want.

"There are lots of places that sell all sorts of things but I keep asking people what they want and what they like and I order it for them."

The bubbly business woman said within her first year she travelled more than 30,000km to sell sweet treats at markets from Ganmain to Hillston, Narrandera, Griffith and Darlington Point.

"For Halloween I moved into Griffin Plaza and within minutes I knew I wanted to stay.

"It was a spur-of-the-moment decision."

On November 7, the 24-year old opened her very own shop, Sweet Never Endings and the response has been overwhelming.

"When I was at the markets people would say all the time 'when are you opening a shop?' but I didn't think I'd get so many people through the doors.

"When I have a bad day I look at all my customers it's just so much fun.

"And sometimes I get 100 people come in."

Ms Rose said being the only place in town "where you still can get lollies for 5 cents" would make her business the perfect shop for young customers.

"I swear sometimes groups of teenagers come in with the aim to just buy everything that's on the shelves," she said, laughing.

Currently the "Griffith Lolly Lady" is preparing for her business' next big step a chocolate party at Easter.

"I'm planning on covering the entire shop in chocolate," she said.

"And we're going to open the back part of the shop with a huge candy bar display, which is going to be a pick and mix display in winter."