IN a bid to tackle alcohol-related problems in the Griffith region the local liquor accord is working on a new way of getting people to stop and think about their actions when drinking.
The accord, a voluntary partnership between licensees and stakeholders, in conjunction with the Bidgee Binge Program, has developed a campaign to address alcohol-related incidents such as intoxication, failure to leave and anti-social behaviour offences occurring in licensed premises.
The program's Jacob Muthsam said three different 30-second advertisement videos would be shown at licensed premises in Griffith, Narrandera and Leeton in the coming months.
"The idea behind the ads is to make people stop and think the message is 'If you play up you pay up", Mr Muthsam said.
Griffith police Sergeant Brett Ryan said he was hopeful the campaign would see a further decrease in alcohol-related problems within the region.
According to NSW Crime and Statistics over the past five years Griffith Local Government Area per year has had a 13.5 per cent reduction in alcohol non-domestic related assaults.
"This result could not be achieved without the ongoing commitment by members and stakeholders of the Griffith Accord," Sgt Ryan said.
"Some of the strategies used to tackle incidents of alcohol-related violence in and around licensed premises are improved CCTV in and around licensed venues and Griffith CBD, implementation of patron identification screening systems, lockouts and licensees reinforcing the message with their patrons that intoxication, and violent behaviour will not be tolerated."
Sgt Ryan said to ensure everyone has a hassle-free night police from Griffith Local Area Command would be in and around licensed premises targeting intoxication and anti-social and violent behaviour.
"Police are not stopping people having a good time with friends but take responsibility for your own actions," he said.
"Think how much alcohol is enough for you. Think about how you will get home. Think would I do this if I was sober.
"Getting drunk and making a bad decision can change your life forever.
"Don't use alcohol as an excuse to get into a fight or do something you wouldn't do when you're sober."