MELBOURNE AM talk radio giant 3AW has maintained its lead against arch-rival 774 ABC Melbourne in the latest radio ratings survey. The station, owned by Fairfax Media, scored a 15 per cent market share overall, up from last month's 14.6 per cent. ABC 774 also increased its share, from 10.8 per cent to 11.3 per cent.
3AW's veteran broadcaster Neil Mitchell again won his battle for the mornings slot against his chief adversary at the ABC, Jon Faine, scoring an 18.1 per cent share. Faine, however, increased his audience share, moving from 11.1 per cent to 13.5 per cent.
It was a similar story at breakfast, where 3AW's Ross and John, who are currently broadcasting from London, catapulted up to a massive 19.1 per cent share, up from 17.1 per cent. They are trailed by Red Symons, also from 774, who has a healthy 15.1 per cent.
On the FM dial, Nova had a strong survey, scaling up to 7.3 per cent from 6.7 per cent. Station officials were pleased with Hughesy and Kate's breakfast show, which is now almost the top-rating program in the 18-39 demographic. Sister station smoothfm 91.5, which was relaunched in May, added 65,000 new listeners in the survey.
At Triple M, and in particular at Eddie McGuire's Hot Breakfast show, ratings were down. McGuire's show slid from 8 per cent to 6.2 per cent. Overall, Triple M was down to 6.2 per cent from 7.5 per cent.
Craig Bruce, head of content at Southern Cross Austereo, says the fall was not surprising.
''It came down a little more than we hoped,'' he says. ''We lost a little consistency from our shows.''
Both Gold 104.3 and Mix, which have new breakfast teams this year, had minor increases in audience share.
Elsewhere, national youth broadcaster Triple J increased its share slightly, with breakfast hosts Tom Ballard and Alex Dyson, and Zan Rowe's morning show performing solidly.