IT’S every woman’s dream come true –a place where they can connect, chat, shop, swap and share.
ConnectPink is a vibrant, new social media site aimed specifically at the four million women who live in regional and rural Australia and it arrives today.
Fairfax Regional Media, publisher of The Area News, has made a bold move into a space dominated by giants Facebook and Twitter, among others.
Fairfax Regional Media CEO and publisher Allan Browne said the time was ripe for a social media site that focused specifically on women.
“Women have always been connectors and networkers, creators of villages and builders of communities,” Mr Browne said.
“That is why they have embraced social media more so than men have – it allows them to do what they’ve done forever, only now it is in the digital space.”
The site will be officially launched by the Governor General Her Excellency Quentin Bryce today near Canberra.
Here in Griffith locals will get the pink touch too, with The Area News staff dotted around the city handing out pink treats and information about how to be part of the new site that will have news and features relevant to regional women as well as great deals and profiles of Griffith
The Area News manager Lyn Urquhart said connectpink.com.au would combine the best aspects of social media with meaningful news, information and online shopping opportunities.
“Women in regional Australia have a strong sense of community and a genuine desire to participate and to be connected. ConnectPink encapsulates those qualities,” she said.
That sense of community has led to a unique partnership between ConnectPink and the McGrath Foundation, whereby the ConnectPink community will support the work of breast care nurses in regional and rural Australia through fundraising.
“I’d urge everyone to check out ConnectPink,” Mrs Urquhart said.
“It will allow us to connect and stay in touch with our friends and family while being treated to news, events and bargains specifically geared towards the fairer sex.”