GRIFFITH shops have already been decked with bells and holly, but many locals are not feeling the Christmas cheer.
Infuriated shoppers across the city reported seeing Christmas decorations on shelves as early as August in The Reject Shop, while Bunnings Warehouse shortly followed suit.
With just over three months to go until the festive season, Fiona Caldarevic said the stores were "ruining" the most significant religious event of the year.
"It's atrocious, Christmas is meant to be a religious event celebrating a birthday," Ms Caldarevic said.
"If it's up for half the year it loses its significance and becomes nothing more than commerce.
"The excuse from the stores that it helps people to buy their presents early is ridiculous because there's no reason you can't buy presents all year round."
Father Andrew Grace from Sacred Heart Parish said it was wonderful people were celebrating Christmas but said stores selling decorations was premature.
"Any acknowledgment of the most beautiful birthday is fantastic but when it's up so early for profit it's a very sad thing," Fr Grace said.
"It's just as bad when stores take the decorations straight down after Christmas Day because it shows we have lost sight of the 12 days of Christmas.
"Commercialism builds the celebration up for four months and as soon as it's over everything is down so quickly."
A spokesman from The Reject Shop said they made the decision to have their Christmas stock available to give their customers as much time and choice as possible in the lead-up to Christmas.
"Many customers commence their Christmas shopping very early, particularly those with friends and family overseas who start sending Christmas greeting cards and gifts early," he said.
"The strong response from our customers clearly demonstrates the appeal of being able to get in early and stock up on Christmas needs."