FIFTY years is a long time for any relationship, but when it's between a local rice grower and a national corporation, it's even more special.
It's been a tumultuous few weeks for Yenda's Morshead family after managing to survive the region's flood with minimal damage, they were this week paid a special visit by Kelloggs in recognition of their 50 years of rice supply to the company.
Chris Morshead said they had only just finished draining the water from the rice and he hoped they would begin harvest soon.
While the past couple of years have been "exceptional", after a tough start to the season Mr Morshead was unsure what this harvest would bring.
"Our fields are starting to dry out and there are a lot worse off than we are," Mr Morshead said.
"The ground is firming up really well, so we'll see once we get in there."
Four generations of Morsheads gathered at the family farm on Wednesday to receive the award and while two of them were a bit young to decide whether they will take on the family farm, Mr Morshead hoped they would.
"I would like them to but they don't have to," he said.
"I'll provide them with the opportunities I've been provided with so they can make up their own minds."
Kelloggs representative Gareth Lucy said it was important to make the connection between the farmers and the finished product because after all, one grain of rice made one Rice Bubble.
"It's nice to get out there and meet the people that make it happen for us," Mr Lucy said.
"Without people like Chris, we wouldn't be doing what we do."
Mr Lucy said Rice Bubbles had been around for more than 80 years and Kelloggs had only used Australian grain suppliers for its cereals.