AT LONG last, the evocative sound of Christmas carols will be heard in Griffith’s main street after the installation of a state-of-the-art audio system.
Ten speakers, stretching from the plane-on-a-stick to Searle’s Newsagency, have been erected following an agreement between council and Griffith Business Chamber.
The lack of festive atmopshere on Banna Avenue during December has long been a bugbear for retailers, with a campaign for a new audio system being launched in 2010.
Despite the chamber securing $16,500 funding under the state government’s Community Building Partnerships program, a shortfall of more than $15,000 still existed.
On Monday, after months of negotiation, the two parties formalised an agreement to fund the remainder.
Chamber president Paul Pierotti said the new system would inject a whole new ambience into Banna Avenue.
“Banna Avenue is the heart of the community and the whole purpose was to create a better atmosphere there,” Mr Pierotti said.
“It won’t just be used in the Christmas period, it can also be used for festivals, sidewalk sales, whatever.
“It could also be used in case of an emergency. We don’t want it to be a tacky advertising thing, we want it to add value to the community by creating a better space.”
The system includes purpose-built speaker poles, underground cabling and an “extremely high quality sound”, he said.
Owner of Banna Avenue’s Stomp, Frances Bordignon, welcomed the new system.
“Anything that creates more atmosphere must be good and it’s just a pity La Festa isn’t back in the main street,” she said.
“But it will still be helpful in creating interest and directing people to where the action is going to be.”