GRIFFITH'S do-or-die water fight has moved to Facebook as locals embrace grassroots action to get the message heard.
One hundred and twenty seven people and counting "Like" the Facebook group "Concerned Riverina Residents - Making Irrigation an Election Issue".
But the Facebook crusade is just one of many, with other locals taking up Twitter, letter writing, email campaigns and even all-out demonstrations.
NSW Farmers Association spokesman John Ward said everyone must do their bit to raise awareness.
"As I was flying over Griffith recently I looked down and I just thought, my god, we have to get off our arses and save this town," Mr Ward said.
"It's all about stirring the pot and getting people to sit up and take notice, there are so many things people can do as individuals, from writing letters to the editor and to politicians, to using sites like Twitter and Facebook; these are all efficient ways of being heard. I have had a lot of feedback from my Twitter comments and I've only been on for a week. Everything helps."
Retired farmer Greg McCarten agreed that locals needed to get the message across by any means possible.
"This is an issue for everyone, not just farmers, because no water means no Griffith, Mr McCarten said. "I am suggesting to people to drive down to Canberra with placards to let voters know what having no water and no food would mean.
"But I really recommend people doing anything they can, whether it's Facebook, Twitter, or sending emails to the media. All it takes is a few clicks of the mouse; we can't afford to be complacent."
Businessman Paul Pierotti said locals had a duty to inform themselves about the proposed water cuts.
"The most important thing is to learn as much as possible about the water issue because there is a lot of misinformation and misconceptions out there," Mr Pierotti said.
"People should do anything they can to open up dialogue and get information to the general public."
The Murray-Darling Basin Authority is expected to release its draft sustainable diversion limits in November, followed by a 16-week consultation period.
The Area News will be collecting letters from citizens to send to the Minister for Water during this period.